Saudi Arabia’s Ministry of Tourism has appointed Gloria Guevera Manzo as Chief Special Advisor to Ahmed Al Khateeb, Minister of Tourism.

Manzo was most recently the CEO of the World Travel and Tourism Council (WTTC).

As special advisor to the Minister of Tourism, Gloria will draw on more than 25 years of experience in the tourism sector to facilitate international collaborations, develop human capital and contribute to the realization of the tourism investments of the kingdom within the framework of of Vision 2030, according to a press release.

Ahmed Al Khateeb said, “Saudi Arabia’s tourism industry has incredible potential and is already supporting economic growth and job creation across the kingdom.

“We have a strong national heritage and thousands of unique stories to tell. Gloria brings international expertise and a formidable global network from her time to representing the global tourism and travel industry as CEO of WTTC and first-hand experience of evolving an emerging tourism industry since her time as Secretary. tourism in Mexico, which will help us as our large-scale investment in tourism takes it to the next level.

“Tourism is the most promising sector in Saudi Arabia; this has been evident since 2019, when the kingdom opened its doors to international visitors, ”said Gloria Guevara Manzo.

“In 2020, Saudi leaders have done an incredible job managing the Covid-19 crisis and developing their domestic tourism while continuing to advocate for global industry alignment and recovery, and I am confident that my many years of expertise can help speed up the next one. development phase, ”she continued.

“More than 50% of the global travel and tourism workforce is made up of women and Saudi Arabia is rapidly increasing the integration of women. and achieve the women’s empowerment goals of Vision 2030, ”she added.

Saudi Arabia has made progress, playing a key role in reviving the tourism sector after the pandemic through its presidency of the G20, which has secured the joint commitment of participating countries to collaborate in the development of tourism experiences. durable and authentic; issuing over 400,000 tourist visas in the first six months since launching its new tourist visa system in September 2019 and launching a SAR 400 billion tourism fund and SAR2 tourism partner program billion, the statement added.

The Ministry of Tourism is spearheading the development of the sector towards the goals of Vision 2030 of increasing the contribution of tourism to GDP from 3% to over 10%, creating a million additional jobs for Saudi nationals and increasing the number of visitors to 100 million by 2030.

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